Counter Display vs. Floor Display
Counter displays are compact units designed to sit near a checkout register for impulse purchases, while floor displays (PDQ trays) are larger corrugated units designed to hold significantly more inventory out on the sales floor itself, closer to where the main product category lives.
- Counter displays for checkout and register-adjacent impulse buys
- Floor/PDQ displays for larger sales-floor merchandising
- Both ship flat and assemble tool-free in the store
Corrugated Construction for Retail
Display boxes are typically built from corrugated board strong enough to hold a full case of product while standing upright without a separate support structure, engineered so store staff can assemble and load them in under a minute during a busy restocking shift.
Print & Branding for Shelf Impact
Because a display is competing for attention against every other product in the store, we prioritize bold full-color graphics, brand-consistent color blocking, and clear product callouts that are legible from a few feet away, not just up close where most other packaging is read.
Assembly & Shipping Flat
Every display box ships flat-packed to reduce freight cost across a distribution network of dozens or hundreds of stores, with clear fold lines and locking tabs that let store staff assemble the unit without instructions, tools, or tape.
Ordering
Retail display programs are usually tied to a specific store rollout or promotional window, so we work backward from your in-store date to confirm production and freight timelines as part of your quote, keeping enough buffer for unexpected retailer scheduling changes.
Coordinating Displays With Retailer Requirements
Different retail chains often have their own display footprint requirements, weight limits, and approval processes before a display is allowed on their sales floor or at checkout, and missing one of those requirements after production is finished is an expensive mistake to fix. We ask for your target retailer's display specifications up front and design against them directly, rather than building a generic display and hoping it clears every account's requirements on the first submission.
Displays That Survive Repeated Restocking
A display box isn't a one-time-use structure the way a shipping box often is — store staff are pulling product out and restocking it every time a shipment arrives, sometimes for weeks or months before the display is retired. We build in reinforced load-bearing panels and durable corner joints specifically because a display that looks great on day one but starts sagging or tearing by week three undermines the exact retail presence it was built to create in the first place.
Testing Displays Before a Full Rollout
Rolling out a new display design to hundreds of store locations at once is expensive to get wrong, so for larger programs we recommend a small pilot batch shipped to a handful of representative stores first — checking real assembly time, shelf fit, and how product actually sells from the display — before committing to full production. This is especially valuable for first-time display programs, where assumptions about store layout or staff assembly time often need adjusting once the design meets an actual retail floor.
Coordinating Display Timing With Promotions
Displays are often tied to a specific promotional window — a seasonal push, a new product launch, a limited-time partnership — which means the display itself has a shelf life shorter than the product it's holding. We plan production quantities and delivery timing around your promotional calendar rather than treating a display order like an evergreen reorder, helping avoid a common and costly mistake: ordering enough displays to last well past the promotional window they were actually designed around.
Weight Capacity & Product Placement
A display's weight capacity needs to be engineered around the fully loaded case count, not just the weight of a single unit, since a display designed for a light product can fail entirely if later used for a heavier one without re-evaluating the structure. We calculate load capacity based on your specific product weight and the number of facings you want visible, then build in a safety margin so the display holds up under real-world restocking rather than just a single test load in our shop.
Requesting a Display Box Quote
Tell us your target store count, product dimensions and weight, and your in-store date, and we'll recommend counter or floor display construction, confirm production and freight timelines, and return an initial quote within 24 hours of your first inquiry.
